Our vision is simple: Offer luxury jewellery at an affordable price



At ATLAS we are committed to the ideals upon which our company was founded. The following core values have served as the pillars for our growth and success over the last three decades.

Our Integrity: The ATLAS name was built on a foundation of trust. Our reputation for providing high quality jewellery has earned us the trust of our customers and our people. Preserving that public trust and confidence is of paramount importance to us. Ultimately, this responsibility affects every aspect of our business.

Our Low Prices: Our low prices are the cornerstone of ATLAS. By keeping our prices low without compromising on the quality of our products we’re able to make our jewellery available and affordable to everyone. Luxury jewellery within your budget, that’s the bottom line.

Our Little Extra: Whether it’s an instant gift, a discount or a chance to participate in a raffle, we always believe in offering that little something extra to delight our customers. And we do so without compromising on the quality of our products or charging higher prices. Yes, that does cut into our profit margins. But we have learnt that delighting our customers creates loyalty. And customers will return again and again to be delighted.

Our Heritage: We are proud of our roots. The people of India have a reputation for their strong work ethic and discipline and these principles are imbibed in ATLAS through the shining example of our founder, M.M. Ramachandran. We strive relentlessly to constantly improve ourselves – our people, our products and our services to become recognized as the world’s premier jeweler.

Our Social Commitment: We have a long tradition of actively supporting the local communities where we work. It is more than just charity or a one-off initiative; it is intimately integrated with our business operations and carried out with dedicated involvement. We believe that giving back is simply the right thing to do.